Iskream Kultur, a high-end fashion label built around the philosophy of Imperfection Perfection, had a unique and bold brand message—but visually, they weren’t standing out in the luxury space. Their existing assets lacked the elegance, edge, and elevated feel necessary to compete with brands like LV and Gucci. They needed a campaign that looked unapologetically premium, raw yet refined, and emotionally striking across every touchpoint—both digital and print.

THE PROBLEM

THE SOLUTION

I crafted a full visual campaign that captured the essence of beautiful imperfection with high-fashion aesthetics. From edgy photo editing to sleek social media designs, large-format posters to print-ready flyers—every design element was infused with raw texture, elegant minimalism, and high-contrast visuals. Carefully chosen typography and art direction gave the brand a disruptive yet luxurious presence, turning flaws into features. The result? A visually powerful identity that not only aligned with global luxury fashion standards—but pushed them.

PHOTOS