The client was launching a new line of canned fizzy water sourced from the Swiss Alps and needed a brand that would stand out without shouting. In a market crowded with loud, overly playful or sterile wellness brands, the challenge was to create an identity that felt modern, serene, and luxurious, while still feeling approachable. It had to speak to health-conscious consumers who value both design and authenticity—and make them feel like they were drinking something rare.

THE PROBLEM

THE SOLUTION

To capture Lüna’s unique position, I developed a full visual identity system centered on understated elegance and elemental clarity. The brand name “Lüna” evokes purity, rhythm, and nature. A muted alpine-inspired color palette, minimal typography, and clean can design reflect the brand’s refined values. Messaging like “Elegance is never loud” reinforces its premium tone, while subtle flavor accents and recyclable aluminum align with its sustainability promise. The result is a sparkling water brand that looks as thoughtful and elevated as it tastes—quietly commanding, just like the Alps it comes from.

PHOTOS