VOIDHAUS, a rising streetwear label forged in the underground scenes of Berlin and Atlanta, had a powerful identity—but no clear way to communicate it. Their message was raw, real, and disruptive, yet their brand presence lacked the cohesion and edge needed to stand out in a saturated fashion market. They weren’t just selling clothes—they were broadcasting a mindset. The challenge was to design a brand language and new logo that looked as bold and unapologetic as the people wearing it.

THE PROBLEM

THE SOLUTION

I crafted a brutalist-inspired visual identity, logo and label system that embodied the VOIDHAUS ethos: “Built for Shadows. Worn by Signals.” Using stark typography, glitch motifs, and monochrome textures, I created a brand voice that felt more like a signal than a style. Hang tags featured bold copy like “YOU’RE NOT A TREND. YOU’RE A TRANSMISSION,” designed to resonate with VOIDHAUS’s anti-hype audience. From garment labels to social assets, every element was made to feel intentional, minimal, and full of frequency. The result was a streetwear identity that didn’t follow trends—it disrupted them.

PHOTOS